ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We will also discuss the pros and con of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. If you’re in the market for an email marketing solution, ActiveCampaign is a great choice.
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the mobile app and review email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Prices vary depending on how many contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.
We reviewed ActiveCampaign to see what the pros and cons were. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. However, ActiveCampaign’s builder is not as intuitive and functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
While ActiveCampaign has many positive features, the interface could use some work-arounds. Several of the tools in ActiveCampaign are not multilingual. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. Its easy to use dashboard is intuitive and does not feel overwhelming. This tool is easy to use, with a wide range of options that allow you to personalize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.
This marketing automation platform combines email and CRM. It also includes machine learning and email automation. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations make it easy to automate processes and streamline workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. It comes with 12,000 monthly emails, 1,000 subscribers and 1 user seat. You can also create unlimited pop-ups or embed sign-up forms. Drip’s Growing Business plan is available for merchants who need more advanced features. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
ActiveCampaign is an excellent choice for email marketing software. The CRM tool has many features that can be used to manage a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
You can choose from different pricing plans for ActiveCampaign, depending on the size of your business and the number of contacts you want to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.