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ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
If you’re looking for a list building platform, you’ve probably come across ActiveCampaign. We’ll be discussing its features, integrations and competition in this review. We will also discuss the pros and con of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. ActiveCampaign is an excellent choice if you are looking for an email marketing system.

Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.

Pricing plans vary depending on the number of contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. This plan includes unlimited email sending, marketing automation, chat, support, and email assistance. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.

Issues
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. The dashboard is less visually appealing than other services and the ActiveCampaign editor doesn’t have a revision history.

ActiveCampaign is a great tool, but the interface could use some improvements. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. Although the platform has many features, it also has some drawbacks.

Integrations
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.

This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.

Competitors
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.

MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber also integrates with a wide range of ecommerce platforms.

Pricing
When you’re looking for email marketing software, ActiveCampaign is a great option. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. ActiveCampaign makes it easy to transition from marketing and sales.

ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase starts at $17 per month, while the Professional phase is $129 per month. You can choose from features such as email marketing, newsletters, marketing automation, and site messaging. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.