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ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. In this review, we’ll discuss its features, integrations, and competitors. We’ll also discuss the pros and cons of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. ActiveCampaign is an excellent choice if you are looking for an email marketing system.

Features
Using ActiveCampaign’s lead scoring feature makes it easy to monitor the success of your campaigns and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the mobile app and review email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.

Pricing plans vary depending on the number of contacts you want to manage. For a basic plan, ActiveCampaign is $9 a month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.

Issues
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. ActiveCampaign has everything you need in an email marketing tool. Its advanced reporting capabilities give you insights into everything from page views to openings to ecommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. The dashboard is less visually appealing than other services and the ActiveCampaign editor doesn’t have a revision history.

ActiveCampaign is a great tool, but the interface could use some improvements. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. Although the platform has many features, it also has some drawbacks.

Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. Its easy to use dashboard is intuitive and does not feel overwhelming. This tool is easy to use, with a wide range of options that allow you to personalize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.

This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations make it easy to automate processes and streamline workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.

Competitors
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.

MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes click maps and reports. AWeber also integrates with a wide range of ecommerce platforms.

Pricing
When you’re looking for email marketing software, ActiveCampaign is a great option. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. ActiveCampaign makes it easy to transition from marketing and sales.

You can choose from different pricing plans for ActiveCampaign, depending on the size of your business and the number of contacts you want to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.