ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We’ll also discuss the pros and cons of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. If you’re in the market for an email marketing solution, ActiveCampaign is a great choice.
Using ActiveCampaign’s lead scoring feature makes it easy to monitor the success of your campaigns and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Prices vary depending on how many contacts you want to manage. For a basic plan, ActiveCampaign is $9 a month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. ActiveCampaign has everything you need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
While ActiveCampaign has many positive features, the interface could use some work-arounds. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. Its easy to use dashboard is intuitive and does not feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign allows you to track the performance of your email campaigns and identify which campaigns work.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. Drip’s Growing Business plan is available for merchants who need more advanced features. It also includes click maps and reports. AWeber can also be integrated with many ecommerce platforms.
ActiveCampaign is an excellent choice for email marketing software. The CRM tool has many features that can be used to manage a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase starts at $17 per month, while the Professional phase is $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.