ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We’ll also discuss the pros and cons of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. ActiveCampaign is an excellent choice if you are looking for an email marketing system.
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the mobile app and review email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Prices vary depending on how many contacts you want to manage. For a basic plan, ActiveCampaign is $9 a month. This plan includes unlimited email sending, marketing automation, chat, support, and email assistance. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. Upgrade to the professional plan if you need to send large numbers of emails.
We reviewed ActiveCampaign to see what the pros and cons were. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
While ActiveCampaign has many positive features, the interface could use some work-arounds. ActiveCampaign does not offer multilingual tools for many of its features. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can also sync up to 850 apps from 21 categories, including MailChimp, Constant Contact, and iContact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.
This marketing automation platform combines email and CRM. It also includes machine learning and email automation. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. ActiveCampaign supports both CRM and email marketing. ActiveCampaign also supports A/B Testing, which allows you to optimize subject lines, and improve the performance of your email campaigns.
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
When you’re looking for email marketing software, ActiveCampaign is a great option. The CRM tool offers an extensive list of features for managing a marketing campaign. It allows you to customize a customer’s sales pipeline, track activities, organize deals by deal value, and schedule tasks. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You can choose from features such as email marketing, newsletters, marketing automation, and site messaging. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.