ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
If you’re looking for a list building platform, you’ve probably come across ActiveCampaign. We’ll be discussing its features, integrations and competition in this review. We will also discuss the pros and con of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. If you’re in the market for an email marketing solution, ActiveCampaign is a great choice.
Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will notify your sales team about hot leads and help them to follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Pricing plans vary depending on the number of contacts you want to manage. For a basic plan, ActiveCampaign is $9 a month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. Upgrade to the professional plan if you need to send large numbers of emails.
Issues
We reviewed ActiveCampaign to see what the pros and cons were. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. Its advanced reporting capabilities give you insights into everything from page views to openings to ecommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
ActiveCampaign is a great tool, but the interface could use some improvements. ActiveCampaign does not offer multilingual tools for many of its features. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. Although the platform has many features, it also has some drawbacks.
Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. Its easy to use dashboard is intuitive and does not feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign allows you to track the performance of your email campaigns and identify which campaigns work.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations allow you to automate and streamline your workflow. ActiveCampaign supports both CRM and email marketing. ActiveCampaign also supports A/B Testing, which allows you to optimize subject lines, and improve the performance of your email campaigns.
Competitors
ActiveCampaign is a communication platform that combines automation and human touch. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber also integrates with a wide range of ecommerce platforms.
Pricing
ActiveCampaign is an excellent choice for email marketing software. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. ActiveCampaign makes it easy to transition from marketing and sales.
You can choose from different pricing plans for ActiveCampaign, depending on the size of your business and the number of contacts you want to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.