ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. In this review, we’ll discuss its features, integrations, and competitors. We will also discuss the pros and con of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. ActiveCampaign is an excellent choice if you are looking for an email marketing system.
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Pricing plans vary depending on the number of contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. This plan includes unlimited email sending, marketing automation, chat, support, and email assistance. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. Upgrade to the professional plan if you need to send large numbers of emails.
We reviewed ActiveCampaign to see what the pros and cons were. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. Its advanced reporting capabilities give you insights into everything from page views to openings to ecommerce. However, ActiveCampaign’s builder is not as intuitive and functional as other email marketing tools. The dashboard is less visually appealing than other services and the ActiveCampaign editor doesn’t have a revision history.
While ActiveCampaign has many positive features, the interface could use some work-arounds. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can also sync up to 850 apps from 21 categories, including MailChimp, Constant Contact, and iContact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. This tool is easy to use, with a wide range of options that allow you to personalize your marketing actions. ActiveCampaign allows you to track the performance of your email campaigns and identify which campaigns work.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations make it easy to automate processes and streamline workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber also integrates with a wide range of ecommerce platforms.
ActiveCampaign is an excellent choice for email marketing software. The CRM tool has many features that can be used to manage a marketing campaign. It allows you to customize a customer’s sales pipeline, track activities, organize deals by deal value, and schedule tasks. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.