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ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
If you’re looking for a list building platform, you’ve probably come across ActiveCampaign. We’ll be discussing its features, integrations and competition in this review. We’ll also discuss the pros and cons of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. ActiveCampaign is an excellent choice if you are looking for an email marketing system.

Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the mobile app and review email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.

Prices vary depending on how many contacts you want to manage. For a basic plan, ActiveCampaign is $9 a month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.

Issues
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.

While ActiveCampaign has many positive features, the interface could use some work-arounds. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can also sync up to 850 apps from 21 categories, including MailChimp, Constant Contact, and iContact. Although the platform has many features, it also has some drawbacks.

Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign allows you to track the performance of your email campaigns and identify which campaigns work.

This marketing automation platform combines email and CRM. It also includes machine learning and email automation. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. ActiveCampaign supports both CRM and email marketing. ActiveCampaign also supports A/B Testing, which allows you to optimize subject lines, and improve the performance of your email campaigns.

Competitors
ActiveCampaign is a communication platform that combines automation and human touch. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.

If you are looking for an affordable ActiveCampaign alternative, you might want to check out MailerLite. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber also integrates with a wide range of ecommerce platforms.

Pricing
ActiveCampaign is an excellent choice for email marketing software. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. ActiveCampaign makes it easy to transition from marketing and sales.

ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You can choose from features such as email marketing, newsletters, marketing automation, and site messaging. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.